SWOT analysis
- 최초 등록일
- 2023.08.27
- 최종 저작일
- 2021.12
- 4페이지/ MS 워드
- 가격 4,000원
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본문내용
SWOT analysis (i.e., strengths, weaknesses, opportunities, threats) is a critical first stage in marketing. A SWOT analysis consists of four elements: an assessment of internal strengths and weaknesses of an organization; and an assessment of the external environment, in particular, opportunities, threats, and competitive pressures. Throughout the analysis, one’s product is compared to competitors’ products, which emulates the mindset of consumers in making choices among products.
참고 자료
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