Relationships of sensibility image of mannequin and apparel shop
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2014.12
- 10페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 복식문화학회
ㆍ수록지정보 : 복식문화연구 / 22권 / 6호
ㆍ저자명 : Choi, Mi-Hwa, Yoh, Eunah
영어 초록
This study is to explore the relationships between sensibility images of mannequins and apparel shops. A total of 113 consumers participated in experiments with photo stimuli of 2 mannequin types (realistic and semi-abstract mannequins) and 4 brand shops of women's casual wear. In results, luxurious, chic, strong, sexy, and young images were more strongly perceived from realistic mannequins than semi-abstract mannequins whereas simple and soft images were more strongly perceived from semi-abstract mannequins than realistic mannequins. Shops using realistic mannequins indicated strong images whereas shops using semi-abstract mannequins presented soft, comfortable, and feminine images. In the correlation analysis, luxurious, chic, strong, and young images of realistic mannequins were consistent with shop images using realistic mannequins. Also, luxurious, chic, soft, comfortable, and feminine images of semi-abstract mannequins were consistent with shop images using semi-abstract mannequins. In order to clearly communicate brand concepts with consumers, mannequin that is a key element of visual merchandising in the apparel shop, should be carefully selected, considering the accordance with shop image.
참고 자료
없음
"복식문화연구"의 다른 논문
더보기 (5/10)