농촌 사회적기업 방문객의 체험 프로그램 선호도: 전통자원 활용 사회적기업을 대상으로

서지정보

ㆍ발행기관 : 한국국제농업개발학회 ㆍ수록지정보 : 한국국제농업개발학회지 / 28권 / 3호
ㆍ저자명 : 윤순덕, 이선민, 김경희, 최재웅, 정명철, 이상영, 김미희, 홍서연

목차

선행연구 고찰
농촌 사회적기업
농촌체험 프로그램
연구방법
문항구성
자료수집
분석방법
결과 및 고찰
조사대상자의 사회인구학적 특성
농촌 사회적기업 방문 실태
선호하는 농촌체험 프로그램
방문객 특성별 농촌체험 프로그램 선호도
요약 및 결론
REFERENCES

영어 초록

The objective of this study is to explore the preference differences of experience programs in rural areas according to socio-demographic characteristics. For this purpose, data were collected from a total of 481 adults visited in rural social enterprises in 2015, using self-administered questionnaire survey. Twenty-six items for evaluating the preference of experience program were measured using 5 score Likert scale and were extracted to 6 factors such as physical, ecological, historical culture, recreational and healing, watching show, and rural life experience. The results were as follows: first, visitors preferred the ecological experience the most and in order of recreational and healing, rural life, physical activity, historical culture, and watching show. Secondly, physical activity were preferred by young people, the unmarried, and student. Ecological, historical culture, recreational and healing, rural life experience were preferred by higher income earner or highly educated. Based on these results, implications for developing customized consumer’s experience program for rural social enterprises will be suggested.

참고 자료

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