어도비 PDF 
목차
1. Corporate Overview2. Mission Statement
3. Major Objectives
4. External Environment
5. Internal Analysis
6. Opportunity Identification & Analysis
7. Grand Strategy Selection
8. Implementation, Operationalizing the Strategy
9. Institutionalizing the Strategy
10. Payoff Expected
11. Information of Executives
12. Contact Information
13. References
본문내용
Corporate OverviewThe Kroger Co. is one of the largest grocery retail food companies in the United States with annual sales of more than $50 billion. Kroger operates in 32 states under two dozen names, including Kroger, Ralphs, Fred Meyer, King Soopers, Food 4 Less, Dillon, Smith’s, City Market, QFC and Fry’s. At the end of 2001 Kroger operated 2,160 supermarkets; 147 multi-department stores, 111 price-impact warehouse stores; 789 convenience stores; and 427 fine jewelry stores. The company was founded in 1883 by Barney Kroger and incorporated in 1902. The company is headquartered in Cincinnati, Ohio. The company is primarily a grocery retailer, but they also manufacture and process food for sale by its supermarkets. The company employs about 288,000 full and parttime associates.
Kroger’s Mission
The company’s mission is to be a leader in the distribution and merchandizing of food, health, personal care, and related consumable products and services.
참고 자료
Hoover’s Inc. (1998). Hoover’s Handbook of American Business, Vol. I,Companies A-K, p 854, 855.
St. James Press. (1990). International Directory of Company Histories,
Vol. II, p 643-645
Rebecca Marlow- Ferguson, Editor. (2001). Encyclopedia of American
Industries, 3rd Edition, Vol. II: Services & Non-Manufacturing
Industries. Gale Group Press.
http://hortmgt.aem.cornell.edu/pubs/smartmkt/hawkes.PDF
http://www.massmarketretailers.com/articles/Supers_vs_Walmart.html
http://biz.yahoo.com/p/k/kr.html
http://yahoo.marketguide.com/MGI/mg.asp?target=/stocks/companyinfor
mation/ratio&Ticker=KR
http://www.kroger.com/aboutourcompany.htm
http://www.kroger.com/corpnewsinfo.htm
http://www.kroger.com/corpnewsinfo_contactinformation.htm
http://www.kroger.com/corpnewsinfo_mission.htm
http://www.kroger.com/operations.htm
http://www.kroger.com/operations_grocery_about.htm
http://www.kroger.com/operations_convenience_about.htm
http://www.kroger.com/operations_jewelry.htm
http://www.kroger.com/operations_manufacturing_about.htm
http://www.kroger.com/financialinfo.htm
http://www.kroger.com/financialinfo_reportsandstatements.htm
http://www.kroger.com/pdfs/sec1.pdf
http://www.kroger.com/pdfs/sec2.pdf
http://www.kroger.com/pdfs/sec3a.pdf
http://www.kroger.com/pdfs/sec4a.pdf
http://www.kroger.com/pdfs/sec5.pdf
http://www.kroger.com/pdfs/sec6a.pdf
http://www.kroger.com/supplierdiversity.htm
http://www.kroger.com/supplierdiversity_aboutkroger.htm
http://biz.yahoo.com/fin/l/k/kr.html
