샤넬 여성을 설레게하는 화장품

소개글

"샤넬 여성을 설레게하는 화장품"에 대한 내용입니다.

목차

1. First. Introduction
1) Trend Polularization of Luxury Goods, Differentiation Phenomenon

2. Second. Main point
1) An over view of the cosmetics market
2) Coco Chanel
3) Chanel Korea
4) Background of Chanel's entry into Korea
5) Product Features
6) Product function
7) Distribution
8) Promotion
9) Presenting consumer purchasing processes and marketing strategies for cosmetics

3. Third. Conclusion
1) Easy access to products, hard access to prices
2) Building a personal user DB (Systemaic customer management function)
3) Chanel's Future Prospects

4. Reference literature

본문내용

First. Introduction

1.1 Trend Polularization of Luxury Goods, Differentiation Phenomenon

Marilyn Monroe, who answered "No.5" without hesitation when asked what she wears in bed, is rocked by countless women around the world who want to be like her.
Chanel aims for total fashion, ranging from clothing to accessories and cosmetics, and is ranked in the class of luxury goods in all categories. In particular, Chanel clothes and accessories are too expensive for ordinary people to access, but cosmetics such as skin care and perfume have become so popular that women have at least one in their handbags. Brand Major, a brand consulting company, surveyed luxury brand awareness and found that those in their 20s and 30s picked Chanel (34.5%), Burberry, and Prada as luxury goods after Gucci.

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