로컬푸드를 이용한 간편식에 관한 MZ세대 소비자의 인식 연구
(주)코리아스칼라
- 최초 등록일
- 2023.07.31
- 최종 저작일
- 2023.06
- 11페이지/ 어도비 PDF
- 가격 4,200원
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서지정보
ㆍ발행기관 : 한국식생활문화학회
ㆍ수록지정보 : 韓國食生活文化學會誌 / 38권 / 3호
ㆍ저자명 : 나종연, 전윤선, 김지혜
목차
I. 서 론
II. 연구 내용 및 방법
1. 정량조사방법
2. 정성조사방법
III. 결과 및 고찰
1. MZ세대 소비자의 로컬푸드를 이용한 간편식 이용현황
2. MZ세대 소비자의 로컬푸드를 이용한 간편식 소비 경험에대한 심층적 이해
IV. 요약 및 결론
감사의 글
Conflict of Interest
영어 초록
This study examined the MZ Generation Consumers’ perception and needs of HMR (Home Meal Replacement) using local food. The paper provides basic data for deriving a plan to promote local food consumption and reports the implications for various development and distribution strategies regarding HMR using local food. In this study, a quantitative survey was conducted targeting 600 consumers to examine the general consumption status of HMR using local food by MZ consumers. In addition, a qualitative survey was conducted targeting 21 people to derive the specific perceptions and unmet needs of MZ consumers. These results showed that MZ consumers require healthy and fresh HMR but have low awareness of HMR using local food. Therefore, it is necessary to deliver sufficient information and promote it. In particular, MZ consumers have high expectations for ‘healthy and safe’ food when purchasing HMR using local food, which plays an important role in purchasing decisions. They also valued ‘convenience’, which means ‘simple cooking’, ‘subdivision packaging’, and ‘accessibility of purchasing channels’, as important when purchasing HMR using local food. Lastly, MZ consumers positively evaluated the values of ‘healthy eating’ and ‘revitalization of the local economy’ through local food.
참고 자료
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