노키아(nokia)한국시장진출 마케팅분석 파워포인트

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많은도움될겁니다^-^

목차

1.Introduction

2.Internal environment

3.Analysis of market. KOREA

4.External environment

5.SWOT analysis

6.Goal formulation

7.Market strategy

8.Conclusion

9.References

본문내용

1. Introduction
History of NOKIA
1865-1967 : Nokia`s first century
1968-1991 : The move to mobile
1992-1999 : Mobile revolution
2000-today : Nokia now

WHY?
We are going to focus on analysis of Nokia”
and “They can success at this time”. That is why "Nokia" has selected the company by us.

What?
Q1. What attract them to come back to Korea?
Q2. What is the current Korean market trend?
Q3. What do Nokia should do for attract Korean customer?
Q4. What is the important factor to success in Korean Market?
(중 략)

Politic
Technology
Nokia is a international huge company. They have own special technology but they didn’t put it out in Korean market. In Korea CDMA (code division multiple access) is still mainly used, have to check technological difference. Have to take WIFI in every cell phone in Korea it make cell phone expensive. But it is going to abrogate on April.

참고 자료

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