LINCOLN ELECTRIC INTERNATIONAL 08
- 최초 등록일
- 2011.02.20
- 최종 저작일
- 1997.01
- 23페이지/ MS 파워포인트
- 가격 5,000원
소개글
Lincole ele international
목차
Lincoln’s Past Success
Global Threats
Operating Weaknesses
Restructuring Losses
Crisis in the Making
The Cultural Challenges
Financial Crisis Increases Challenges
Hasting’s Actions
Results
Lessons Learned
Total Sales (in Millions)
Net Income (in Millions)
Current International Operations
China
Asia-Pacific
Latin America
Europe, Russia, Middle East, Africa
I. Industry Analysis
II. Business Strategy Analysis
III. Strategic Evaluation
본문내용
Lincoln Electric’s Harsh Lessons From International Expansion
By
Donald F. Hastings
Chairman Emeritus
Lincoln’s Past Success
High-value, high-quality products at competitive prices and with outstanding customer service.
Leading 40% MS in US for electrodes, welding wires, and consumables.
Bonus and piecework system pays top wages ($50 million/year).
Lincoln electric has a long history as the best manufacturing company in the world of arc-welding products. It was recognized for the quality of its welding products and customer service, and competitive prices. With over 40% of the domestic market for electrodes and welding wires, it matched Miller Electric Manufacturing of Appleton, Wisconsin, for lead in machines.
Global Threats
This fragmented industry is consolidating.
ESAB entered the US market in 1986 with an electrode plant.
Acquisitions gave it economies for production and R&D.
Lincoln is attacking ESAB globally.
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