CASE STUDY mis #10
- 최초 등록일
- 2011.11.24
- 최종 저작일
- 2011.01
- 3페이지/
MS 워드
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
CASE STUDY mis #10
목차
1. What concepts in the chapter are illustrated in this case?
2. Analyze Amazon and Walmart.com using the value chain and competitive forces models.
3. What are the management, organization, and technology factors that have contributed to the success of both Wal-Mart and Amazon?
4. Compare Wal-Mart`s and Amazon`s e-commerce business models. Which is stronger? Explain your answer.
5. Where would you prefer to make your Internet purchases? Amazon or Walmart.com? Why?
본문내용
1. What concepts in the chapter are illustrated in this case?
There are eight features of e-commerce technology.
For the Ubiquity, both of them are accessible everywhere. When you see the feature of Global reach, of course both have customers who can access to their sites in the world. For the Universal standards, their sites hire internet standards. For the richness, they employ a single marketing message and consumer experience. Interactivity, they have good customer interaction, and for the information density, they are providing cheap and accurate information. Finally, for the personalization and customization, their sites have a certain both feature.
2. Analyze Amazon and Walmart.com using the value chain and competitive forces models.
AMAZON
Amazon developed a value chain of itself to internal it can operationally best add value and maintain a competitive advantage. Competitive Advantage: Creating and Sustaining Superior Performance
Primary activities are those needed to produce a product or services for the end customers.
Inbound Logistics: receiving goods from suppliers, and storing and moving those good
Operations: Manufacturing or assembling the product
Outbound Logistics: Sending the goods to wholesalers, retailers or directly to the end
참고 자료
없음