CRH PlC Case study
- 최초 등록일
- 2011.12.14
- 최종 저작일
- 2011.12
- 2페이지/ MS 워드
- 가격 1,500원
소개글
CRH PlC case study
경영전략론 수업
목차
1. What strategies does CRH pursue?
Describe the main elements of the successful strategic approach employed by CRH in a difficult industry environment.
2. In light of the challenges and opportunities facing CRH in 2010, develop a program of action for Myles Lee and CRH senior management.
본문내용
Acquisition-led expansion (Through a variety of mechanisms)
CRH made a strategic decision to invest in familiar business sectors overseas, through add-on acquisitions of medium-sized, often family owned business. This is performed step by step. And Their Strategic vision is “Be a responsible international leader in building materials delivering superior performance and growth”. Because they had clear strategic vision, they could reach their goal.
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