스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트)

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스타벅스 마케팅 SWOT,STP.4P사례분석 파워포인트 발표자료입니다.

영문으로 작성된 자료입니다.

목차

History of STARBUCKS

4P Analysis

Market occupation

STP strategy

Interior of Starbucks

SWOT Analysis

The BCG Growth-Share Matrix

Evaluation of the new marketing strategies

본문내용

The BCG Growth-share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group is the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name “growth-share”. Market growth serves as a proxy for industy attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitability

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