3M Marketing Report (3M 기업에 대한 재무, 경영 전반에 관한 분석 및 마케팅 플랜) - 영문
- 최초 등록일
- 2012.03.30
- 최종 저작일
- 2011.10
- 21페이지/
MS 워드
- 가격 3,000원
소개글
3M 기업에 대한 전반적인 분석(회사 자체, 재무, 경영, 마케팅)이 들어가 있고
그 외에 SWOT 분석, 경쟁사 분석, 회사내부 분석, 4P 등 자료가 영문으로 작성되어 있습니다.
목차
*** Table of Contents (목차)
Executive Summary 2
History 3
Company description 4
Strategic Focus and Plan 5
Mission/Vision 5
Goals 5
Core Competency and Sustainable Advantage 5
Situation Analysis 5
SWOT Analysis 5
Industry Analysis 5
Competitor Analysis 6
Company Analysis 6
Customer Analysis 7
Environmental Analysis 7
Market-Product Focus 9
Marketing and Product Objectives 9
Target Markets 9
Points of Difference 10
Positioning 10
Marketing Program 11
Product Strategy 11
Price Strategy 11
Promotion Strategy 12
Place (Distribution) Strategy 12
Financial Data and Projections 13
Past Sale Revenue 13
Five Year Projections 13
Organizational Structure 13
Implementation 15
Evaluation and Control 16
Works Cited 17
Appendix 18
Figure 1 18
Figure 2 19
Figure 3 19
Figure 4 20
본문내용
Executive Summary
3M has a reputation of innovative and imaginative products that help the world and provide customer satisfaction. Today 3M employs 80,057 employees worldwide, and has 7,350 researchers worldwide. About a quarter of the company’s net income goes to research and development. 3M enjoys having a history of outstanding leadership throughout the company since their inception.
The belief at 3M is that the products are important to the company, but equally important if not more, is to operate with integrity and especially honesty. 3M has shown this attitude for over 100 years, and continues to do so. 3M believes in a higher standard; the law may at times be the very lowest compliance and often does not meet 3M’s standard. Promise keeping, respect, concern, personal accountability and most importantly fairness for others are some of 3M’s values that govern the way business is done.
The products that 3M creates and sells are a contribution to the world alone. In the United States, 3M has been awarded 589 patents. 3M has 45 technology platforms such as Surface Modification, Nonwoven Materials, Nanotechnology, Microreplication, and of course Adhesives.
참고 자료
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