Marketing Plan,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

소개글

ur company is a multi service fitness club which have a hospital equipped medical facilities, a gym and a spa. Existing fitness clubs provide an already fixed schedule to customer but in our fitness center we will link the center with an orthopedics(western medicine) and an oriental medicine to check health status of our customer precisely. Also we will prescribe exercise and make out a menu depending on the result of medical examination. We will consider our customer`s individual schedule, make them enjoy exercising and leisure time at any time they want. We will manage our customer specially.

목차

1. Executive Summary

2. The Product(Good or Service) or Business Idea

3. Market Analysis

4. Competitor Assessment

5. Marketing Strategy

6. Implementation

본문내용

1. Executive Summary


O
ur company is a multi service fitness club which have a hospital equipped medical facilities, a gym and a spa. Existing fitness clubs provide an already fixed schedule to customer but in our fitness center we will link the center with an orthopedics(western medicine) and an oriental medicine to check health status of our customer precisely. Also we will prescribe exercise and make out a menu depending on the result of medical examination. We will consider our customer`s individual schedule, make them enjoy exercising and leisure time at any time they want. We will manage our customer specially.

O
ur fitness center will provide luxurious and sophisticated health-related services. As a fitness program, we will prepare fitness programs basically and develop GX (group exercise) programs, for instance, swimming, yoga, golf, horse-riding, etc. And also we will add spa. Ultimately exercise will not get bored and will help customers to relax tense muscles with high-end spa facilities after exercise. In addition, we will offer outdoor activities like golf tour, horse-riding and various competitions. Championships will provide a variety of benefits to all members. These services are targeted on people who are residing in Seoul or near and the top 1% of well-off people over fifties. Their children are already grown so they would take care of their own health, leisure and comfortable living in their later years.

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