풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판)

소개글

풀무원,풀무원마케팅,풀무원기업분석,풀무원마케팅전략,생수시장,생수마케팅(생수영문마케팅,영문마케팅,영문판)

목차

없음

본문내용

2) Target Niche Market
Tendency of purchasing behavior
∴ Introducing Vending Machine
Solution Continued

Product Diversification

Product Completeness
Offer nutritious, healthy products with premium quality
Constant post control in quality (i.e. Glaceau)
2) Understand new customer base
Danger in introducing new brand extension
Requirements Continued

Target Marketing
Question 1.
Who are the buyers of premium water?
Question 2.
What do the buyers consider when
purchasing premium water?
Differentiation Strategy: Through launching new premium line

Benchmarking Case: Amore Pacific’s Lolita Lempicka

Why Lolita Lempicka?
1) Status of Perfume Industry
High reputation of French perfume (Oligopoly)
2) Customers’ Purchasing Behavior
Value premium products
3) Strategy Implementation
Mysticism (hid the fact that it is from Korea)
Mysticism led to re-import to Korea
Differentiation Strategy: Through launching new premium line

STP of new premium water line
Differentiation Strategy: Through launching new premium line
Segmentation

참고 자료

없음