레스토랑 창업 마케팅 분석
- 최초 등록일
- 2012.08.22
- 최종 저작일
- 2012.05
- 14페이지/ MS 파워포인트
- 가격 2,000원
소개글
레스토랑, 레스토랑 창업, 창업 계획서, 마케팅 분석
목차
1. BUSINESS CONCEPT
2. WHY
3. SWOT
4. STP
5. MARKETING MIX
6. 4P STRATEGY
7. Conclusion
본문내용
Our brand name is
Fraiche
[프헤쉬]
Breakfast meal & Soup
made from fresh organic resource
Brand name
: Fraiche (프헤쉬)
-Business Identity
: Breakfast meal & Soup made
from fresh organic resource
-Segmentation
: Office person, Single
-Target
: Over 25~40 years old
-Positioning
: Believe, Fresh & Fast
MARKETING MIX
Exterior Design (producing strategic POP)
Culture Marketing (implementing a concert once a month through collaboration)
Experiencing marketing through local commercial area
Giving out free meal coupons at a spotted time
Collect customer DB for sustainable events
Application (Finding Cafes) Marketing (SNS marketing)
Implementing marketing for Family clients
참고 자료
없음