런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅

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런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅

목차

1. INTRO

2. PREPERATION

3. INTERVIEW

4. ANALYSIS

5. STRATEGY

본문내용

INTRO
These days, Running shoes
has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments.

INTERVIEW PREPERATION

PREPERATION
Target interview objectives :
Average 20’s Women consumer
EX) Observer ; one male interviewee
Total 6 person

Interview methods :
Story telling
Missing picture
Triad
Expand frame
Digital image

QUESTION

PREPERATION

If someone look at me, I will give them some feeling like vibrant, lively. I wish I am the cheerleader in the baseball park. Crowded by a lot of people, they will look at my fashion and vibrant attitude. People enjoying the game and Cheerleader making people happy are likely to what I see the running shoes.

Storytelling

INTERVIEW
24/여/학생/손 씨

While listening the music, music makes me happy. Like this, wearing the shoes what I like is the best way to refresh my feeling. So, sometimes I wear the same pattern shoes which gives me happy feeling. While wearing the shoes, I keep good mood and smooth.
Storytelling

참고 자료

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