SM_엔터테이먼트,소녀시대,아이돌,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
- 최초 등록일
- 2012.11.19
- 최종 저작일
- 2012.11
- 23페이지/
MS 파워포인트
- 가격 3,000원
소개글
SM_엔터테이먼트,소녀시대,아이돌,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
목차
Introduction
Domestic & Global Entertainment Industry
The Success Case of international business in Japan
Country and Site Evaluation
Entry mode
Localization
How to succeed in U.S. market
Conclusion
본문내용
Introduction
According to Nikei Business magazine…
“There is a common thing between Korean conglomerates (Samsung electronic and Hyundai Motors) and Girl’s generation. That is the global-oriented strategy from the beginning process of business with high degree of completion based on thorough readiness and effort.
-2010.9.27
<중 략>
Key Features
Diversity
Communication
Singers should have the perfect competence as the basic condition, for the standard of audiences and the entry barriers are quite high
Korean musical features are believed to have enough competitiveness in the US market
Communication occurs through marketing and public relations, and they serve as effective means to draw vast number of consumers.
It is important to secure the touch-point to the consumers via indirect way
Growing on-line market is a good and easier way for Korea to gain interests and awareness
TV show programs deal with music like American Idol.
Music as is
More than Music
Cultural melting pot; US creates new methods of cultural expression
Having touch-point to consumers via music as well as other factors are believed to be the key to success
Having touch-point to consumers via music as well as other factors are believed to be the key to success
참고 자료
없음
