COMPANY REPORT:IKEA
- 최초 등록일
- 2012.11.20
- 최종 저작일
- 2012.10
- 14페이지/ MS 파워포인트
- 가격 9,800원
소개글
인터넷 마케팅 과제였던 COMPANY REPORT입니다.PPT로 작성되었으며,IKEA에 대한 리포트입니다.
IKEA의 소개, 성장과정,최근 3년간의 성장추이, 주요 커뮤니케이션, 최근 진행되었던 캠페인(성공 키포인트),결론의 순으로 구성되어있으며, 90점 받은 리포트입니다.
ppt디자인에서부터 내용까지, 굉장히 많은 시간과 노력을 들인 리포트입니다.
목차
1.IKEA의 소개(history,main business units,sales/profit
2.Internet marketing activities(communication/sales/recent compaigns)
3.IKEA SHOWROOM campaign(key idea)
4.Conclusion
5.Reference
본문내용
*Main business units
-Production Chest of drawers, bed, sofa, dinner ware, etc. as a kitchen, office, cabin furniture and home furniture.
-Supplying products to large residential facilities such as apartment and condominium, etc.
-Operating online professional decoration system.
*Sales/Profit (recent 3 years)
<중 략>
3.IKEA SHOWROOM campaign(key idea)
Campaign
*Start: 18th November, 2009
*Using Facebook by kidnapping the platform’s “most popular function” and getting people to spread the word about IKEA’s products via “profile pages, the newsfeed, and links”.
*Photograph tagging + Showroom
Results
*Reached the tag limit of 30 tags per picture within minutes of being posted.
*IKEA as been talked about all through the internet and thousand of blogs have posted showroom pictures when writing about the campaign.
*Conqured all major social media sites with one smart competition on Facebook.
*After it ended Facebook changed their terms and conditions to rule out a re-run of the campaign.
참고 자료
*Related URL
http://www.ikea.com
http://www.ikeafans.com
http://fb.se/ikea/
http://www.lemz.net/29457/279275/case/ikea-everyday-different-the-365-campaign
http://www.viralblog.com/
http://adsoftheworld.com/media/online/ikea_facebook_showroom?size=_original
http://openmultimedia.ie.edu/openproducts/ikea_communication/ikea_communication/marcos.html
http://ivythesis.typepad.com/term_paper_topics/2010/11/ikea-case-study-and-.html#ixzz1VqdIu84
http://www.ukessays.com/essays/business/strategy-development-ikea.php
http://essaybank.degree-essays.com/business/e-business-strategy.php
*Video, image, etc.
http://www.youtube.com/watch?v=3yc8tlT2_6w
http://www.youtube.com/watch?v=LqC0oL6aYZw
http://www.youtube.com/watch?v=kPbDW_Y72Aw
http://vimeo.com