MIS report

소개글

Analysis of Google, adopting N Screen Technology

목차

I.Introduction
1.N Screen
2.Google

II.N Screen with Google
1.Competitive Advantage of Google
2.Porter’s Five Force Model and the Competitive Strategy and Advantage
3.Success Factors of N Screen on Google
4.The Future of N Screen

III.Conclusion

IV.Bibliography

본문내용

N Screen is described as a unified entertainment experience across several devices. It means that one can flip their screens to other devices, watchingthe same program on user`s TV, tablet or Smartphone, with the software adapting the programming to various formats automatically.
Although each of devices performs their own tasks and they have different internal architecture, one of the common factorsthat they share is each of them serves consumers similar or various programs(webpages, games, program etc).

<중 략>

This technology has built a strong competitive advantage for Google overall. The quantity and quality of Google’s content is enormous that no other competitor can dare imitate. In future, Google might produce all the screens used in daily life that are social, stretchable and transparent. Google is already the number one in the industry, but they are still innovative. In their lab, at least one new service or product is released every week. Genuine winners never know how to stop.

참고 자료

Battelle, J. (2006). The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York: Portfolio Trade.
Vise, D. A., & Malseed, M. (2005). The Google Story. New York: Delacorte Press.
Christie, H. (n.d.). Touch screen Chromebook from Google. SImplifyDigital. Retrieved November 30, 2012, from http://www.simplifydigital.co.uk/news/articles/2012/11/touch-screen-chromebook-from-google/
Roettgers, Janko. " Google TV update adds voice control, taps into Knowledge Graph &#8212; Online Video News ." GigaOM . N.p., n.d. Web. 3 Dec. 2012. <http://gigaom.com/video/google-tv-update-knowledge-graph/>.http://www.dialaphone.co.uk/blog/2010/09/10/the-astonishing-tribe-future-of-screen-technology/
Vercillo, K. (n.d.). The Astonishing Tribe: Future of Screen Technology. Dialaphone. Retrieved December 1, 2012, from http://www.dialaphone.co.uk/blog/2010/09/10/the-astonishing-tribe-future-of-screen-technology/