muller 중국 진출 전략
- 최초 등록일
- 2013.06.17
- 최종 저작일
- 2013.05
- 14페이지/ MS 파워포인트
- 가격 3,000원
소개글
영어로 작성된 자료로 MBA 발표 자료입니다.
목차
1. Situational Analysis
2. Problem Definition
3. Options
4. Recommendation
본문내용
Executive Summary
-Müller have tightly integrated four core value into corporate philosophy for product design and management. Also Müller have sustained their strengths in the market such as quality, customer service and a strong, consistent brand
-However, the European market for office furniture has declined and its situation also has hurted Müller sales. Meanwhile, China’s Office Furniture Market is growing fast and give the players huge growth opportunity.
-So, for maintaining profitable growth to secure future revenue, profitability and intellectual property in the furniture industry, I strongly recommend
참고 자료
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