[국제마케팅] 중국기업 하이얼(HAIER) 글로벌경영과 마케팅전략(영문)

목차

1、 Company profile
2、The company introduced CEO
3、 Company industry
4、The products of the company
5、 How to promote Haier products
6、The modes of transport
7、Q&A

본문내용

Haier Group is a leading global set of home appliance solutions provider and virtual-real fusion distributors. The company was founded in Qingdao in 1984. Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapse of the collective small plant development to become the world's largest household appliance manufacturers.

<중 략>

" Zero carbon core" static frequency low carbon life
Haier washing machine combined with GE 's first " zero carbon core" frequency conversion technology, realize the drive and motor structure technical innovation, into the revolutionary zero carbon conversion era, by outer driving upgrades for the inner drive, efficient washing, energy efficiency and carbon reduction, bring natural quiet green low carbon life.

Constant power technology360 °uniform clean
Haier united world home appliance giant fisherand common R & D uniform power washing machine, to subvert the traditional horizontal vortex type washing mode, innovation of tumbling washing mode, even deep fiber, water, winding prevention, low wear, initiated the new era of uniformly washing washing machine industry.

참고 자료

ZhangRuiMin: let every man to become their own CEO  
http://news.chinaluxus.com/Imp/20120326/149195.html
http://www.haier.com/cn/
Baidu baike
http://baike.baidu.com/view/28167.htm