프로스펙스 기업 분석
- 최초 등록일
- 2014.04.02
- 최종 저작일
- 2014.02
- 22페이지/ MS 파워포인트
- 가격 1,000원
목차
1. Why Pro-Specs?
2. Challenges for LS After Acquisition
3. Consumer Trend Changes
4. Implication on Market Analysis
5. Strategic Positioning
6. Accomplishments so far
7. Appendixes
본문내용
Its UPS and DOWNS
1949: KookJe Trading Company was established
1962: Exported Korea’s first basketball shoes
1981: Launched its own brand, PROSPECS
1986: Official sponsor of Asian Games
1988: Official sponsor of Olympic Games Brand of Korea
1998: Went bankrupt
1999: Under court receivership for about 8 years
2007: Acquired by LS Group (E1) and renamed LS Networks
2009: Launched sports walking shoes brand “PROSPECS W”
2010: Gained No. 1 in brand recognition in the walking shoes segment
<중 략>
Enjoy leisure with walking
walking is good and light workout
Wear comfortable & fashionable shoes with suits
Appropriate for broader users:
lower than Masaii and other functional shoes
Compatible or slightly lower than branded ones
Higher than no brand shoes
Provided scientific & systemic shoes/info for walking
Revived Prospecs (Korean representative sports shoes brand)
참고 자료
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