Brand Marketing 브랜드마케팅 개념, 사례 (영문PPT)
- 최초 등록일
- 2014.11.30
- 최종 저작일
- 2013.12
- 21페이지/ MS 파워포인트
- 가격 1,000원
목차
1. Brand Concept
2. Brand History
3. Branding Process
4. Brand Evaluation
5. Branding process Example
6. Further Information
7. Work cited
본문내용
Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo on the barrels So savvy consumers could distinguish between high-quality and shabby products quite easily.
참고 자료
Hightech Marketing 2014 spring (text book)Edited by Chung Jai Hak, Sogang University
What is Branding By Matthew Healey, Mies, Switzerland: RotoVision, 2010
Brand Simple: How the Best Brands Keep it Simple and Succeed By Allen P. Adamson and Martin Sorrell, 2007
http://en.wikipedia.org/wiki/Brand
http://smallbusiness.chron.com/importancelogosbusiness577.html