스포츠마케팅 대회기획, 분석

목차

1. Executive Summary

2, Introduction
1) Organization
3. Situational Analysis
1) 4C (Company / Competitor / Customer / Climate)
2) SWOT

4. Marketing Plan
1) STP
2) 4P

5. Implementation
1) ORG structure and department’s tasks
2) Budget
3) Schedule

6. Conclusion

본문내용

Lawn bowls is a sport in which the objective is to roll biased balls so that they stop close to a smaller ball called a “jack”.

Lawn bowls has been designated as disabled sports game in South Korea. So We would like to develop lawn bowls festival to senior for their leisure activities and healthy aging

Company
Vision :
Healthy sports culture activation
Mission: Leisure environment
provied through sports.
Health through sports.

Competitor
Other sport competition for senior
Senior welfare center program

참고 자료

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