마케팅 핫식스-영문

목차

1.Situation Analysis
2.Description of STP
3.Description of Marketing Mix(4P)
References

본문내용

From now on, I'm going to explain situation analysis of Hot 6. It is composed of current market situation, market performance, major competitors , SWOT analysis , marketing objectives and sales & market share.
Let's talk about energy drink market first. Energy drink is popular among young people. About 80% of Sales of Hot 6 sold in convenience store and 70~80% of major consumer layer is composed of 20~30's men. Especially, its profit is increased tenfold during the examination period surroundings of University. From business world's viewpoint, energy drink doesn't adhere to season so that its profit increases continuously.

<중 략>

So far, I talked about situation analysis. From now on, I'll handle market segmentation , targeting and positioning so called 'STP'.
In the case of 'Segmentation', Hot 6 used demographic data to segment. There are some demographic factors such as region,age, gender, job. Especially, Hot 6 foused on 'age' because they regarded age as the most effective strategy for promote its brand as the energy drink.

참고 자료

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