대한한공 외부 분석, SWOT(기회, 위협)

목차

I. Introduction
1. Purpose
2. Introduction of Korean Air Lines Co,. Ltd

II. External Assessment
1. Economics
2. Social
3. Political
4. Competitive
5. Technology

III. External Factor Evaluation Matrix

IV. References

본문내용

1. Purpose
The purpose of external assessment is to identify opportunity and threat by considering Korean Air lines’ external environment. Based on this, we will learn about the current location of Korean Air lines and the opportunities that they need to seize, and the threats that they should avoid and try to overcome.

2. Introduction and History of Korean Air Lines Co,. Ltd
Korean Air Lines is a air carrier that is HanJin’s major company. In 1962, government operated this. But in 1969, change its name to ‘Korean Air Lines Co,. Ltd”. The business areas are air transport, space, in-flight meals, and in-flight duty-free goods. Currently, they use Incheon International Airport's second passenger terminal as a dedicated terminal, and passengers and freight are transported to 123 cities in 43 countries.

참고 자료

Oh, Y. (Ed.). (2018, July 30). 2017 Korea Railroad Industry Statistics. Annual Report of Railway Statistics.
IATA. (2017, December 05). Strong Airline Profitability Continues in 2018. Retrieved from https://www.iata.org/pressroom/pr/Pages/2017-12-05-01.aspx
Lee, J. (2017, December 12). Korean Air's Industry Forecast for 2018. Industry Credit Outlook.
Sung, Y. (Ed.). (2018, August 31). Air market trends. Aviation Market Trend&Analysis.
Kim, Y. (Ed.). (2018, September 7). In-depth analysis about Korean wave issues in Korean and foreign. Global Hanllyu Issue Magazine.
Chae, Y. (2018, August 09). Korean Air and Asiana Air cannot get local tax cuts anymore in 31 years. Retrieved from http://www.hani.co.kr/arti/society/area/856931.html (“Annual Report of Railway Statistics”, 2017)
Lee, K. (2018, September 12). “Please take a flight to the Middle East without worrying about MERS ". Retrieved from http://it.chosun.com/site/data/html_dir/2018/09/12/2018091201860.html
Han, W. (2018, April 18). Hanjin Group lost 320 billion won after Cho Hyun-min incident. Retrieved from http://news.donga.com/3/all/20180418/89680407/1