k-con as a marketing method of K-beauty trend

목차

1.Summary
2.Intro
3.What is K-con and K-con’s purpose
4.Marketing for formed K-wave
5.K-con’s figure
6.Conclusion

본문내용

Summary
Since K-con is highly growing, I would like to check the possibility of K-con as a marketing method for K-wave.

Intro
K-con’s volume has grown about 162thousand times within 4 years. So I decided to review the analysis to figure out that K-con’s posibility as marketing method for K-wave. Especially K-wave, because K-wave has a huge influence about the export of K-goods. At this report, what is K-con, about formless and formed products and K-con’s figure will be shown.

What is K-con and K-con’s purpose
K-con is world’s biggest K-culture festival, which CJ holds in annual from 2012

참고 자료

Newsroon, [CJ E&M ‘케이콘’ 2017sus 전 세계 5개 지역에서 개최! 멕시코, 호주까지 확대] http://blog.cj.net/2022
Newsroom, [CJ E&M ‘KCON 2017 NY’ 미국서 4만 3천 한류 팬 운집, 한류 확산 ‘6년 노력’ 결실] http://blog.cj.net/2121
이야기, [K-뷰티부터 K-푸드까지! KCON 2017 JAPAN에서 새로운 한류를 느끼다!] http://blog.cj.net/2109
브랜드, [한류로 물들다! KCON 2015 USA] http://blog.cj.net/1472