경영정보론 케이스 스터디 - 반스앤노블
- 최초 등록일
- 2019.07.21
- 최종 저작일
- 2016.06
- 9페이지/ MS 파워포인트
- 가격 1,500원
목차
1. Value Chain of B&N
2. Competitive Forces Model
3. Way to Change Business Model
4. B&N’s New Strategy
5. To stimulate Business
본문내용
PART 3. new business model
They are using their offline market infrastructure to promote their new business section(e-book, nook)
They already have a number of book contents. so they are focusing their technology to develop nook. so even though their advertisement effect is weak, it’s function is very high quality.
They are not just a bookstore anymore. They are extending their segments to toys&games and gifts. To promote this sector, they are using offline store and advertising products related with book lovers.
They are selling Nook in contrast with Amazon selling only app.
They also simplify process to extend their target to children and old people
참고 자료
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