XM 케이스 과제 분석(하버드 비즈니스 스쿨 과제)
- 최초 등록일
- 2020.08.18
- 최종 저작일
- 2020.06
- 5페이지/ MS 파워포인트
- 가격 2,500원
소개글
하버드 비즈니스스쿨의 유명한 과제 XM Satellite Radio 문제입니다,
A+ 받는데 지장없었습니다.
영어 버전입니다.
목차
1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM?
2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for a customer. How would your answer change if the lifetime was longer or shorter?
3. What aspect needs to be considered in allowing advertising to run on XM’s service? How does the fact that the firm could also earn money on advertising affect the optimal subscription price?
4. What are the implications of the expected launch plans of Sirius on the XM’s Pricing decision?
본문내용
Sound quality –CD quality sounds everytime everywhere
Channels – provides hundreds of channels of music, news, etc., reflects listeners’ preference → listeners can ‘customize’ the programs they want to hear
Advertisement – no advertisements or comparatively small number of advertisements
참고 자료
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