애플의 2017-2020 재무제표를 통해 주가의 지속적 상승 원인을 분석한 영문 레포트입니다.

소개글

"애플의 2017-2020 재무제표를 통해 주가의 지속적 상승 원인을 분석한 영문 레포트입니다."에 대한 내용입니다.

목차

Ⅰ. 2017
1. Increase in net sales of iPhone
2. Increase in net sales of Other Products
3. Increase in cash dividends declared per share

Ⅱ. 2018: Increase in earnings per share

Ⅲ. 2019
1. Increase in net sales of iPAD

Ⅳ. 2020
1. Increase in net sales and gross margin of Services
2. Increase in sales of wearables and accessories
3. Increase in operating expenses
4. Employee stock preference plan
5. Spread of COVID-19
6. Increase in mergers and acquisitions
7. Increase in selling expenses

본문내용

First, the increase in net sales of iPhone item due to functional upgrades of iPhones may have affected Apple's stock price gains. The net sales of iPhones among product performance items show a 3% increase in sales compared to the previous year, 2016. This is presumed to be a change due to the fact that iPhone X, released in 2017, is a model that attempted to differentiate itself from existing models in smartphone market. The iPhone X was released to celebrate 10th-anniversary of the launching of the first generation of the iPhone. It was the first iPhone to have a home button missing by using a bezel design to make huge design change. The display also changed from LCD to OLED, so the contrast ratio has greatly increased, enhancing customers’ satisfaction.
In particular, the transition from Touch-ID to Face-ID was a significant change in the history of the iPhone, and it was an opportunity to re-establish Apple itself as a leader in the smartphone market as a whole.

참고 자료

"The Smartwatch market grew 6% in Q3"...#1 Apple", Yoo Tae-young, The Trek, 2020.12.17.
"Homeplus, tablet PC sales jump 426 percent with longer home cock... Total Consumer Electronics Sales," Kang Pil-sung, New Daily Economic, 2020.12.02.
“Stock price increase elasticity gets stronger when earnings per share increases sharply”,, Park Ki-ho, the Korean economy, 1995.06.27.
"Google, liquidity cash, 138 trillion won...Korea's economy beats Apple Inc. in 2019.08.01.
"Apple's mergers and acquisitions are active, waiting for the sale of Samsung Electronics' super-difference," Kim Demodemoy, Business Post, 2020.04.06.
"Apple is nervous about producing self-driving electric vehicles." Park Si-jin, Seoul Economy, 2020.12.23.
"Increases in dividends increase stock prices and consumption?" Kim Young-ik, ifs POST, Sogang University Graduate School of Economics, 2016.02.29.
"[202020] The first year of expansion of 5G handsets... It will be even bigger next year," Kang Won-yong, AJU Economy, 2020.12.26.