[건국대] International Management Strategy

목차

I. Introduction

II. Business model
(1) Mission, Values
(2) Founder
(3) Company
(4) Partners
(5) Market
(6) Expenses
(7) Price
(8) Problem
(9) Solution
(10) Direct competitors
(11) Indirect competitors
(12) Customer
(13) Differentiation
(14) Marketing
(15) Channels
(16) Pesrona

III. Conclusion

References

본문내용

People in China began to care about health as well as economic growth. China's health-related market is growing gradually, and statistics show that the size of China's fitness industry is expected to grow more than 40 percent from five years ago to 190.9 billion yuan in 2020. As Corona 19 increases the amount of time spent at home, there is a growing interest in exercise that can be done inside the house. Yoga is a health sector that has grown around fitness centers in China, but is growing explosively due to the growing interest in home training due to the Corona19. According to a Chinese market research firm, the size of China's yoga market has grown rapidly over the past three years, and is expected to double to 39.3 billion yuan in 2019, compared with 17.4 billion yuan in 2017.
Interest in yoga clothes is also increasing as the interest in yoga increases. Currently, there are American brands Lulu-Lemon and Hot Suit in China, and Chinese brands Bum Mi-in and Ching-Niao, but they mainly serve women of middle-aged age.

참고 자료

KOTRA, [유망] 중국 피트니스 산업동향(2017.02.13)
http://news.kotra.or.kr/user/globalAllBbs/kotranews/album/2/globalBbsDataAllView.do?dataIdx=157180&searchNationCd=101046
KOTRA, 재택경제와 함께 부상하는 중국 요가산업(2020.04.07),
https://news.kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx=243&dataIdx=180940
中国产业信息(2016)，www.chyxx.com
前瞻产业研究院(2017), https://bg.qianzhan.com/