IT 플랫폼 ( 범용플랫폼 / 특화플랫폼 )I

소개글

"IT 플랫폼 ( 범용플랫폼 / 특화플랫폼 )"에 대한 내용입니다.

목차

1. 개요
2. 범용 플랫폼
3. 특화 플랫폼 (-결제 플랫폼, -서비스 플랫폼, e-commerce)
4. 결론

본문내용

1.1. 플랫폼의 정의

플랫폼이란?
공급자와 수요자 등 복수 그룹이 참여해 각 그룹이 얻고자 하는 가치를 공정한 거래를 통해 교환할 수 있도록 구축된 환경

1.2. 플랫폼의 종류

• 하드웨어 플랫폼 : 표준 공정을 통해 다양한 제품을 만들어내는 기반이자 도구
• 소프트웨어 플랫폼 : 여러가지 기능들을 제공해주는 공통 실행환경
• 서비스 플랫폼 : 다른 서비스들이 나의 서비스 기능을 쉽게 사용할 수 있게 해주는 인터넷 기반의 기술 환경

1.3. 플랫폼의 부상배경

• 모바일 기술과 이동통신기술의 발달
• 오프라인 영역의 서비스 > 온라인 영역의 서비스

참고 자료

Google
https//terms.naver.com/=651252&cid=43167&categoryId=43167 (기업소개)
https//fourweekmba.com/hidden-revenue-model-google/ (비즈니스 모델)
https//m.blog.naver.com/PostView.nhn?blogId=jspark1179&logNo=220617934252&proxyReferer=https%3A%2F%2Fwww.google.com%2F (사업분야)
https//blog.kr.intelisystems.com/%EA%B5%AC%EA%B8%80-%EA%B2%80%EC%83%89%EC%9D%98-%EC%9B%90%EB%A6%AC/ (검색엔진)
http//www.e-conomy.co.kr/news/articleView.html?idxno=23829 (Youtube)
https//namu.wiki/w/%EA%B5%AC%EA%B8%80 (Google Apps)
https//namu.wiki/w/%EC%95%88%EB%93%9C%EB%A1%9C%EC%9D%B4%EB%93%9C(%EC%9A%B4%EC%98%81%EC%B2%B4%EC%A0%9C) (Android OS)
https//namu.wiki/w/%EA%B5%AC%EA%B8%80%20%EC%A7%80%EB%8F%84 (Google Maps)
https//namu.wiki/w/Google%20Cloud%20Platform (Google Cloud Platform)
http//www.lgeri.com/uploadFiles/ko/pdf/busi/LGERI_Report_20180921_20182527162553828.pdf (Google미래전략)
https//ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html (Google Duplex)
http//www.lgeri.com/uploadFiles/ko/pdf/busi/LGERI_Report_20180921_20182527162553828.pdf (Android Pie,Waybo)
Apple
https//terms.naver.com/entry.nhn?docId=3572920&cid=59088&categoryId=59096 (기업소개)
https//fourweekmba.com/apple-business-model/ (비즈니스 모델)
https//namu.wiki/w/Apple(%EA%B8%B0%EC%97%85)#s-6 (사업분야)
http//www.lgeri.com/uploadFiles/ko/pdf/busi/LGERI_Report_20180921_20182527162553828.pdf (미래전략)
Amazon
https//terms.naver.com/entry.nhn?docId=2838405&cid=43168&categoryId=43168#TABLE_OF_CONTENT1 (기업소개, 기업연혁)
https//m.blog.naver.com/kjiwon1018/221296737496 (비즈니스 모델)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1) (사업 분야)
https//terms.naver.com/entry.nhn?docId=2838405&cid=43168&categoryId=43168#TABLE_OF_CONTENT20 (사업 내용)
https//ko.wikipedia.org/wiki/%EC%95%84%EB%A7%88%EC%A1%B4_%EC%95%B1%EC%8A%A4%ED%86%A0%EC%96%B4 (아마존 앱, 킨들)
https//ko.wikipedia.org/wiki/%EC%95%84%EB%A7%88%EC%A1%B4_%ED%94%84%EB%9D%BC%EC%9E%84 (프라임)
https//terms.naver.com/entry.nhn?docId=2838405&cid=43168&categoryId=43168#TABLE_OF_CONTENT20 (클라우드 서비스)
https//aws.amazon.com/ko/lambda/ (Lambda)
http//digitalretail.co.kr/2019%EB%85%84-%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC%ED%95%A0-%EC%95%84%EB%A7%88%EC%A1%B4amazon%EC%9D%98-5%EA%B0%80%EC%A7%80-%EC%A0%84%EB%9E%B5/ (미래전략)
https//www.supermarketnews.com/store-design-construction/amazon-go-goes-smaller (오프라인 매장)
Facebook
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1)
http//gametoc.hankyung.com/news/articleView.html?idxno=53176 (기업소개)
https//www.zdnet.co.kr/view/?no=20140204171825&re=R_20140204111448 (기업연혁)
https//hackernoon.com/ok-google-are-you-in-search-of-a-business-model-for-voice-cc23b35de318 (비즈니스모델)
http//www.bloter.net/archives/180048 (주 기능)
http//www.brandbrief.co.kr/news/articleView.html?idxno=1524
https//biz.chosun.com/site/data/html_dir/2017/06/07/2017060700936.html (현황)
https//ko.wikipedia.org/wiki/%EC%9D%B8%EC%8A%A4%ED%83%80%EA%B7%B8%EB%9E%A8
류한석,<플랫폼, 시장의 지배자>,2016.06 (Instagram, WhatsApps)
https//ko.wikipedia.org/wiki/%EC%98%A4%ED%81%98%EB%9F%AC%EC%8A%A4_VR (Oculus)
https//m.blog.naver.com/PostView.nhn?blogId=chunje0&logNo=220683530713&proxyReferer=http%3A%2F%2Fwww.google.co.kr%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D3%26ved%3D2ahUKEwi6s6-jtYXmAhXvyosBHU9SCAIQFjACegQIARAB%26url%3Dhttp%253A%252F%252Fm.blog.naver.com%252Fchunje0%252F220683530713%26usg%3DAOvVaw0IyVaMFXL_Xvu95WowZhcW (발전방향)
https//m.blog.naver.com/PostView.nhn?blogId=chunje0&logNo=220683530713&proxyReferer=http%3A%2F%2Fwww.google.co.kr%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D3%26ved%3D2ahUKEwi6s6-jtYXmAhXvyosBHU9SCAIQFjACegQIARAB%26url%3Dhttp%253A%252F%252Fm.blog.naver.com%252Fchunje0%252F220683530713%26usg%3DAOvVaw0IyVaMFXL_Xvu95WowZhcW (Ai)
Kakao
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4_(%EA%B8%B0%EC%97%85) (기업소개)
http//blog.naver.com/storyphoto/viewer.jsp?src=http%3A%2F%2Fblogfiles.naver.net%2F20160320_28%2Ffreedommmmm_1458463676444icXCg_JPEG%2F51109_123387_5648.jpg (기업연혁)
https//m.blog.naver.com/PostView.nhn?blogId=jee6959&logNo=220677162481&proxyReferer=http%3A%2F%2Fwww.google.co.kr%2Furl%3Fsa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dimages%26cd%3D%26ved%3D%26url%3Dhttp%253A%252F%252Fm.blog.naver.com%252Fjee6959%252F220677162481%26psig%3DAOvVaw2lt414DzTkJfD-ht_qrAkj%26ust%3D1574770321953753 (비지니스모델)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1 (Kakao Talk)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4_T (Kakao T)
https//namu.wiki/w/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%8E%98%EC%9D%B4 (Kakao Pay)
http//www.kakaopagecorp.com/business/kakaopage (Kakao Page)
http//news.hankyung.com/article/2018101118671
https//namu.wiki/w/%EC%B9%B4%EC%B9%B4%EC%98%A4%20I (미래전략)
https//www.zdnet.co.kr/view/?no=20180313103632
https//www.kakaocorp.com/socialImpact/withKakao/socialImpactService/Together (같이가치)
http//www.businesspost.co.kr/BP?command=article_view&num=121904
https//www.kakaocorp.com/socialImpact/withKakao/socialImpactService/Together (Kakao makers)
https//www.kakaocorp.com/ir/financialInformation/consolidatedFinancialStatements (손익계산서)
Naver
https//www.navercorp.com/naver/company (기업소개)
https//www.navercorp.com/naver/milestones (기업연혁)
https//www.navercorp.com/service/business (IT 플랫폼)
https//www.navercorp.com/service/developers (API)
https//www.navercorp.com/service/creators (For creators)
https//www.ncloud.com/intro/feature
http//clova.ai/ko/platform/
https//www.navercorp.com/service/featured
https//www.navercorp.com/service/featured
https//blog.naver.com/naver_map/221645756945
https//www.navercorp.com/service/featured (Cloud Platform)
https//www.yna.co.kr/view/AKR20191118032651017?input=1195m
http//www.businesspost.co.kr/BP?command=article_view&num=152023 (Line&Yahoo Japan)
결제플랫폼
https//ko.wikipedia.org/wiki/%EC%82%BC%EC%84%B1_%ED%8E%98%EC%9D%B4 https//m.blog.naver.com/PostView.nhn?blogId=hjkts0602&logNo=220660332658&referrerCode=0&searchKeyword=%EC%82%BC%EC%84%B1%ED%8E%98%EC%9D%B4 (Samsung Pay)
https//ko.wikipedia.org/wiki/%EC%95%A0%ED%94%8C_%ED%8E%98%EC%9D%B4#cite_note-SMH_AP_info_1-1
https//m.blog.naver.com/PostView.nhn?blogId=hjkts0602&logNo=220675509689&referrerCode=0&searchKeyword=%EC%95%A0%ED%94%8C%ED%8E%98%EC%9D%B4 (Apple Pay)
https//namu.wiki/w/Toss (Toss)
https//www.yna.co.kr/view/AKR20191118032651017?input=1195m
http//www.businesspost.co.kr/BP?command=article_view&num=152023 (Naver Pay)
https//assets.kpmg/content/dam/kpmg/kr/pdf/kr-im-simple-payment-20181205.pdf (결제플랫폼)
https//assets.kpmg/content/dam/kpmg/kr/pdf/kr-im-simple-payment-20181205.pdf (대응방향)
서비스플랫폼
http//pub.chosun.com/client/news/print.asp?cate=C01&mcate=&nNewsNumb=20150717979 (공유경제기반 플랫폼)
Uber
https//search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-18305 ( 기업소개)
https//m.blog.naver.com/sjc014/221711254661
https//ko.wikipedia.org/wiki/%EC%9A%B0%EB%B2%84 ( 비즈니스 모델)
https//insighting.kr/weekly/9974/
http//www.itnews.or.kr/?p=12875https//ko.wikipedia.org/wiki/%EC%9A%B0%EB%B2%84
http//www.etoday.co.kr/news/view/1338308
https//insighting.kr/weekly/9974/
http//www.itnews.or.kr/?p=12875
https//ko.wikipedia.org/wiki/%EC%9A%B0%EB%B2%84
https//www.popit.kr/%EC%9A%B0%EB%B2%84--%EB%8F%84%EB%8C%80%EC%B2%B4-%EB%AC%B4%EC%97%87%EC%9D%B4-%ED%8A%B9%EB%B3%84%ED%95%A0%EA%B9%8C-%EC%9A%B0%EB%B2%84-%EB%B6%84%EC%84%9D/
https//www.popit.kr/%EC%9A%B0%EB%B2%84--%EB%8F%84%EB%8C%80%EC%B2%B4-%EB%AC%B4%EC%97%87%EC%9D%B4-%ED%8A%B9%EB%B3%84%ED%95%A0%EA%B9%8C-%EC%9A%B0%EB%B2%84-%EB%B6%84%EC%84%9D/ ( 발전전략)
https//slownews.kr/73128
https//www.cidermics.com/contents/detail/1892 ( 기업상장)
https//slownews.kr/73128
http//dongascience.donga.com/news/view/21696
https//m.post.naver.com/viewer/postView.nhn?volumeNo=22697033&memberNo=31543081&vType=VERTICAL ( 하락세, 가능성)
Airbnb
https//search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-178305 (기업소개)
https//search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-178305 (비즈니스 모델)
https//news.mt.co.kr/mtview.php?no=2019101108362671047 (성공원칙)
http//www.zamong.co.kr/archives/8950?print=print (성공요인)
https//m.blog.naver.com/PostView.nhn?blogId=elvmffj17006&logNo=221139135613&proxyReferer=https%3A%2F%2Fwww.google.com%2F
https//m.blog.naver.com/PostView.nhn?blogId=csiaweb&logNo=220710015897&proxyReferer=https%3A%2F%2Fwww.google.com%2F (공유경제기반 플랫폼 장단점)
https//m.post.naver.com/viewer/postView.nhn?volumeNo=18267793&memberNo=517905 (전망)
http//pub.chosun.com/client/news/print.asp?cate=C01&mcate=&nNewsNumb=20150717979 (ott기반 플랫폼)
Netflix
https//search.naver.com/Netplix=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-17
8305 (기업소개)
김조한, 플랫폼 전쟁, 메디치미디어, 2017-11-05 (연대별, 대표적인 전략)
https//ko.wikipedia.org/wiki/%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4 (특징)
https//estimastory.com/2010/11/27/nscreen/ (N screen)
Disney
https//news.joins.com/article/23464750
https//news.joins.com/article/23633132 (기업소개)
Apple TV+
https//www.koreatimes.net/ArticleViewer/Article/122209
http//www.bloter.net/archives/359807 (기업소개)
https//www.asiae.co.kr/article/2019111810194184945 https//1boon.daum.net/ttimes/ttimes_1911120929 (OTT시장 경쟁)
https//www.asiae.co.kr/article/2019111810194184945 https//1boon.daum.net/ttimes/ttimes_1911120929 (전략)
https//ko.wikipedia.org/wiki/1%EC%9D%B8_%EB%AF%B8%EB%94%94%EC%96%B4
http//newsjel.ly/archives/newsjelly-report/marketing-report/4566 (1인 미디어 플랫폼)
Youtube
http//m.fnnews.com/news/201809081842339519 (기업소개)
Twitch
https//hypebeast.kr/2019/4/brand-profile-twitch
https//www.zdnet.co.kr/view/?no=20190722070750
https//m.blog.naver.com/PostView.nhn?blogId=twipkr&logNo=220925896087&proxyReferer=https%3A%2F%2Fwww.google.com%2F (기업소개)
https//www.youtube.com/watch?v=xqjPOvkzWF4
https//ko.wikipedia.org/wiki/1%EC%9D%B8_%EB%AF%B8%EB%94%94%EC%96%B4 (Facebook Live)
https//ko.wikipedia.org/wiki/1%EC%9D%B8_%EB%AF%B8%EB%94%94%EC%96%B4
https//byline.network/2019/03/11-48/ (Instagram Live)
Afreeca TV
http//www.newsprime.co.kr/news/article/?no=478583
http//moneys.mt.co.kr/news/mwView.php?no=2019103111458018738&code=w0402&MRN (기업소개)
Naver V Live
https//namu.wiki/w/V%20LIVE
http//it.chosun.com/site/data/html_dir/2019/02/07/2019020702428.html (기업소개)
http//magazine.hankyung.com/business/apps/news?popup=0&nid=01&c1=1003&nkey=2017061901125000201&mode=sub_view
http//www.zamong.co.kr/archives/17113?print=print
http//www.donga.com/news/article/all/20190824/97096693/1
https//namu.wiki/w/MCN (1인 미디어 플랫폼 전망)
Alibaba
https//ko.wikipedia.org/wiki/%EC%A0%84%EC%9E%90_%EC%83%81%EA%B1%B0%EB%9E%98
http//hopia.net/ries/jes/jes_w_ec/jes_w_ec11.htm
http//www.retailon.kr/on/bbs/board.php?bo_table=r1_02&wr_id=934 (E-commerce 플랫폼)
https//ko.wikipedia.org/wiki/%EC%95%8C%EB%A6%AC%EB%B0%94%EB%B0%94_%EA%B7%B8%EB%A3%B9
https//platum.kr/archives/115597 (기업소개)
https//ppss.kr/archives/35779 (비즈니스 모델)
http//kr.people.com.cn/n3/2019/0222/c414198-9548997.htm
https//verticalplatform.kr/archives/7791l (전망)
Amazon
http//www.etnews.com/20190201000175?m=1
https//ko.wikipedia.org/wiki/%EC%95%84%EB%A7%88%EC%A1%B4_(%EA%B8%B0%EC%97%85) (기업소개)