경희대학교 마케팅전략 신건철 과제10
- 최초 등록일
- 2021.07.12
- 최종 저작일
- 2021.06
- 4페이지/ 한컴오피스
- 가격 1,000원
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소개글
"경희대학교 마케팅전략 신건철 과제10"에 대한 내용입니다.
목차
1. What are common strategic traps firms can fall in to during the shakeout period.
2. Briefly describe the process of customer value management.
3. List dimensions of product and service qualities.
4. Briefly explain the determinants of perceived service quality.
5. How to improve customer perceptions of service quality?
6. Discuss methods of maintaining a low-cost position.
7. What are situational determinants of appropriate marketing objectives and strategies for extending growth in mature markets?
8. List possible marketing actions for accomplishing growth extension objectives.
9. What are factors affecting the attractiveness of declining market environments?
10. What are possible marketing actions appropriate for different strategies in declining markets?
본문내용
First of all, corporates should understand customer needs in a well defined market. After that, corporates use advertising and other marketing communications to meet market perceived quality and exceptional customer value. It can result profitability, growth, and shareholder value. Also, effective design and quality control is important to meet super quailty in areas that matter to customers. It also can be achieved by low cost of quality and overall cost leadership.
참고 자료
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