That Benefit From Co-Branding Partnerships

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핀란드 Aalto 대학교 MBA 과정에서 과제로 작성한 리포트 입니다.

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That Benefit From Co-Branding Partnerships

Co-branding can be a very powerful way for companies to spur growth and build brand awareness by pairing strategically with other brands. We all develop loyalties to different brands, and along with that, a willingness to pay more to get the brands we love. By forming strategic partnerships, brands can capitalize on that loyalty in order to convince us to buy, try, and form new opinions on other brands that we may not otherwise consider.
I’m going to explore the concept of co-branding and illustrate how some of the world’s biggest brands have formed successful co-branding partnerships to capture new markets and grow their businesses.

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