소셜 네트워크 게임(SNG)에서 사용자 활성화 요소 분석

서지정보

ㆍ발행기관 : 디지털스토리텔링학회 ㆍ수록지정보 : 디지털스토리텔링연구 / 6권
ㆍ저자명 : 심세라

목차

1. 서론
2. SNG의 플레이 확장에서의 가상 물질문화
3. SNG의 플레이에서의 공통경험 형성
4. 결론
참고문헌
참고웹페이지

한국어 초록

본고는 소셜 네트워크 서비스(SNS)를 기반으로 한 소셜 네트워크 게임(이하 SNG)의 사용자 플레이 활성화 요소에 관해 논하고자 한다. 특히, 세계에서 가장 많은 사용자를 보유하고 있는 페이스북(Facebook) 플랫폼을 기반으로 한 SNG 중 미국의 징가(Zinga)社에서 개발한 SNG를 그 대상으로 한정하여 보고자 한다.

영어 초록

Humans are social existences who connect with others and live together. Communication between human has evolved into diverse formats and contents beyond time and space. Social Network Service builds social relationship based on web and its users incre.
Humans are social existences who connect with others and live together. Communication between human has evolved into diverse formats and contents beyond time and space. Social Network Service builds social relationship based on web and its users increase rapidly in a global environment due to the user-friendly web circumstances, easy access and wide-spread supply of the smart phones. One of the aspect that is taking the center of Social Network Service is a Social Game. Social Games are based on web that has simple rules to play in fictional time and space background. This research is to analyze the relationship between social game, Social Network and user behavior through the Social Games Farm Vil and City Vil.
This paper, firstly, is going to observe the characteristics of people who participate in the two social games ‘Farm Ville’ and ‘City Vill’. It, then, attempts to analyze individual and social human desires depicted in the games. In the social games, energization is revealed through an image of “giving”, while one’s social activity is displayed by an image of “return.”

참고 자료

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