식생활 라이프스타일에 따른 수산물 즉석조리식품 소비 결정요인 분석
(주)코리아스칼라
- 최초 등록일
- 2023.04.24
- 최종 저작일
- 2023.03
- 19페이지/ 어도비 PDF
- 가격 5,400원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국수산경영학회
ㆍ수록지정보 : 水産經營論集 / 54권 / 1호
ㆍ저자명 : 조경준, 이헌동
목차
Abstract
I. 서 론
Ⅱ. 국내 가정간편식 시장 동향
Ⅲ. 자료 및 분석방법
1. 분석에 이용된 자료
2. 요인분석 및 군집분석
3. 이항로짓모형
Ⅳ. 실증분석 결과
1. 요인분석 및 군집분석
2. 이항로짓분석
Ⅴ. 결 론
REFERENCES
영어 초록
This study analyzed the determinants that affect the purchase of ready-to-cook seafood products using the “Consumer Attitude Survey on Processed Foods” from 2018 to 2021. Dietary lifestyle, food awareness and preference survey questions were categorized, and factors affecting the purchase probability of ready-to-cook seafood were identified through a binomial logit model. The main research findings are as follows. First, consumers had higher preference for quality, safety, and new taste factors than health and price factors when purchasing HMR (Home Meal Replacement). Second, through binomial logit model analysis, the probability of purchasing ready-to-cook seafood products was low in the group pursuing taste and economy. On the other hand, the purchase probability was high in the group seeking convenience. Third, the purchase probability of ready-to-cook seafood products was higher in households with two or more persons than in single-person households. These results suggest that differentiated product development and marketing strategies should be needed for each consumer groups in the seafood convenience food market
참고 자료
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