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One man who has questioned the commonly accepted innovation diffusion theory that states that opinion leaders hold the key to product diffusion is American marketing consultant Geoffrey Moore. In his book "Chasm" (published by Shoeisha), Moore tackles the subject of the high-tech industry, claiming that there exists a hidden chasm impeding product diffusion to a larger market beneath the frequency distribution curve outlined in the innovator theory.
Moore demonstrates that there is a so-called chasm that cannot easily be bridged between the initial market, consisting of innovators and early adapters (opinion leaders) and the mainstream market, consisting of the early and late majorities. According to Moore, unless companies can get over this

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