현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.17
- 최종 저작일
- 2012.06
- 61페이지/ MS 파워포인트
- 가격 3,000원
소개글
HistoryProfile of HyundaiGlobalization01. CEOChung Ju-yung Chung mong-kooChung mong-joon: FatherFounder of Hyundai group: Second sonChairman and CEO of Hyundai Motor Company: Sixth sonPolitician, Honorary president of KFA(Korea Football Association)01. CEO02. HISTORY 1967 Hyundai Motor Company founded1968 Mass production of ‘Cortina’1976 Launch of Korea’s first automobile ‘Pony’02. HISTORY 2005 Enter 100 Best Global Brands2009 Main sponsor of U.S. Super Bowl2010 Official sponsor of South African World Cup01. Philosophy01. Philosophy Management Philosophy01. Philosophy Core Values01. Philosophy Vision 202002. Products Line-Up03. Management PerformanceBest 100 global brands during 6 years in a rowTau engine awarded “Top 10 engine”Top quality and satisfaction in Germany and USA
목차
About HYUNDAI
Strategy
Sustainability
본문내용
Core Part :
→ Korean supplier s expand overseas together with Hyundai to ensure technology & quality leadership
Non-core Part :
→ source from competitive vendor for non-core parts
→rely on emerging market suppliers for labor intensive part (ex. Fabric)
Global Production
In 2010, overseas production accounted for more than 50% of total production
New plant in Russia
Third plant in China
Global Sales
Sales in the Korean market were
657,897, down by 6.2% but 1,072,785 units were exported, which was a 17.8% increase
From 2009
More than 700,000 vehicles were produced and sold in China, while 600,000 vehicles were produced in India and sold
<중 략>
Social Welfare
HMC Joins the ‘2010 White Band Campaign’ for Global Eradication of Poverty
Many HMC employees of major overseas
operation sites including the U.S., Germany,
China, India and the Czech Republic have been participating in the ‘White Band Campaign’ since 2009
Education
Fostering Future Leaders in a Globalized World – The ‘Happy Move Global Youth Volunteers’
A total of 1,000 students are selected each year and sent to India, China, and the Czech Republic where HMC has offices and factories, during summer and winter breaks, to perform volunteer services such as cultural exchanges, health services, and other volunteer activities
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