[영작] Nike: It’s Not just about the Shoes
- 최초 등록일
- 2004.10.06
- 최종 저작일
- 2004.06
- 5페이지/ MS 워드
- 가격 1,000원
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The “swoosh”, it’s everywhere in the world. One time in Korea, just for fun, I tried to count swooshes whenever I picked up the sports magazines or watch NBA games. Nike has built the common swoosh into one of the best-known symbols on the planet. And the swoosh has come to stand for all of the things that Nike means to those who wear it all around the world.
The power of its brand and logo speaks loudly of Nike’s superb skills. The company’s strategy put products around popular athletes with its classic “Just Do it”. Nike spends hundreds of millions of dollars each year to associated itself with some of the biggest names in sports, from everyone’s favorite, Micheal Jordan, Tiger Woods, Lance Armstrong, and soccer genius, Ronaldo. It seems like no matter what sports you like there are good chances that you and one of your favorite athletes wears the Nike.
참고 자료
Jolie Solomon, “When Cool goes Cold,” ADBUSTER, March 30, 2004, pp. 36-37
Jerry Edgerton, “Can Nike Still Play Above the Rim?” MONEY, May 2003, p. 48
“Theme.” Nike Company. 1 Feb. 2004. Nike. 20 June 2004 http://www.nike.com/company/theme.