수산물 수출 확대 전략

서지정보

ㆍ발행기관 : 한국수산경영학회 ㆍ수록지정보 : 水産經營論集 / 54권 / 4호
ㆍ저자명 : 김진백, 김대영

목차

I. 서 론
Ⅱ. 수산물 수출 집중도 분석
1. 전체 상품과 전체 수산물의 수출 집중도 분석 및 비교
2. 전체 수산물과 주요 수출 수산물의 수출 집중도 분석 및 비교
Ⅲ. 수출 경로 분석을 통한 수출 확대 전략
1. 주요 품목별 수출 경로 분석
2. 주요 수출 경로 성장성 분석
3. 수출 확대 전략
Ⅳ. 결 론

영어 초록

This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

참고 자료

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